TY - BOOK AU - Mariotti,Steve AU - Towle,Tony AU - Chowdhary,Neelam Patel TI - Entrepreneurship: owning your future SN - 9780135128442 AV - HD62.7 .M3769 2010 U1 - 658.11 MAR PY - 2010///] CY - Boston PB - Prentice Hall KW - New business enterprises KW - Small business KW - Management KW - Young adults KW - Employment KW - Self-employed KW - fast KW - Unternehmer KW - stw KW - Unternehmensgründung KW - Entrepreneurship KW - Klein- und Mittelbetrieb KW - Unternehmensplanung N1 - "The 10th edition was titled How to start & operate a small business"--T.p. verso; Includes bibliographical references and index; unit 1. What is an entrepreneur -- unit 2. Preparing for business -- unit 3. Opportunity recognition & market analysis -- unit 4. Marketing plan & sales -- unit 5. Analyzing finances -- unit 6. Starting your business -- unit 7. Managing your business -- unit 8. Growing your business N2 - Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class UR - http://www.gbv.de/dms/zbw/585833508.pdf ER -