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Entrepreneurship : owning your future / Steve Mariotti with Tony Towle, edited by Neelam Patel.

By: Contributor(s): Material type: TextTextPublisher: Boston : Prentice Hall, [2010]Edition: 11th edDescription: xxvi, 646 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780135128442
  • 0135128447
Uniform titles:
  • How to start & operate a small business
Subject(s): DDC classification:
  • 658.11 MAR
LOC classification:
  • HD62.7 .M3769 2010
Other classification:
  • 85.10 MAR
Online resources:
Contents:
unit 1. What is an entrepreneur -- unit 2. Preparing for business -- unit 3. Opportunity recognition & market analysis -- unit 4. Marketing plan & sales -- unit 5. Analyzing finances -- unit 6. Starting your business -- unit 7. Managing your business -- unit 8. Growing your business.
Summary: Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class.
Item type: BOOKS
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Holdings
Item type Current library Collection Call number Status Barcode
E-BOOKS MWALIMU NYERERE LEARNING RESOURCES CENTRE-CUHAS BUGANDO NFIC 658.11 MAR (Browse shelf(Opens below)) -1 EBS13183
Total holds: 0

"The 10th edition was titled How to start & operate a small business"--T.p. verso.

Includes bibliographical references and index.

unit 1. What is an entrepreneur -- unit 2. Preparing for business -- unit 3. Opportunity recognition & market analysis -- unit 4. Marketing plan & sales -- unit 5. Analyzing finances -- unit 6. Starting your business -- unit 7. Managing your business -- unit 8. Growing your business.

Based on the award-winning the award-winning expert, this textbook addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on students developing their own business plans, it can be used as a year-long or semester course, as will integrate well into an existing class.

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