Abstract:

The focus of the study was to determine the impact of the use of social media on learning process among the university students at CUHAS. Social media is a popular method for communication amongst university students in. However excessive social media use, raise questions about whether academic performance is affected. This research explores this question by conducting a study on CUHAS university students, in regards to social media usage and their academic performance. The study also explored which social media network is the most popular amongst university students, why students visit their social media sites and if there is any improvement in the student academic performance.

Questionnaire was used as an instrument for data collection. The study received 384 responses and descriptive statistics used to examine the relationship between the average number of times students spent of social media a day, a week, a month and the benefits they gain from using social media sites. The social media sites like Whatsapp, Instagram, Twitter and Yahoo messenger capture the attention of students for study and affecting positively their academic Grade points.

The findings of the paper can be used to propose the effective plans for improving the academic performance of the students in such a way that a balance in the leisure, information exchange and academic performance can be maintained. To this end, the researcher recommended that social media should be used for educational purposes as well social media Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.