Quantifying the User Experience (Record no. 18145)

MARC details
000 -LEADER
fixed length control field 03960nam a22002657a 4500
001 - CONTROL NUMBER
control field C.000202
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240305193438.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220712b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0123849691
International Standard Book Number 9780123849694
040 ## - CATALOGING SOURCE
Transcribing agency DLC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004.019 SAU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jeff Sauro
9 (RLIN) 39770
222 ## - KEY TITLE
Key title adjustment alpha analysis average benchmark binary binomial confidence interval cell Chapter chi-square test comparing comparison complete the task completion rate compute correlation critical difference critical value degrees of freedom Design Enterprise.com example Excel function Figure formula groups heuristic evaluations Hornbæk Human Factors Human–Computer Interaction Interaction interface iteration Jeff Sauro large sample level of confidence levels of measurement margin of error McNemar exact test measure median methods nadj normal distribution null hypothesis number of problems observed overall p-value padj paired t-test participants population probability problem discovery proportion PSSUQ psychometric range recommend reliability responses sample mean sample size estimation satisfaction scores small sample SMEQ standard deviation standard error standardized usability questionnaires subscales SUMI SUPR-Q t-distribution Tullis two-proportion test two-sided two-tailed Type I error typically usability metrics usability problems usability testing User Experience user research variability variance Wald WAMMI within-subjects z-score
245 ## - TITLE STATEMENT
Title Quantifying the User Experience
Remainder of title Practical Statistics for User Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Elsevier
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 312 pages
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents:<br/><br/>1 Introduction and How to Use This Book<br/><br/>2 Quantifying User Research<br/><br/>3 How Precise Are Our Estimates? Confidence Intervals<br/><br/>4 Did We Meet or Exceed Our Goal?<br/><br/>5 Is There a Statistical Difference between Designs?<br/><br/>Part 1 Summative Studies<br/><br/>Part 2 Formative Studies<br/><br/>8 Standardized Usability Questionnaires<br/><br/>9 Six Enduring Controversies in Measurement and Statistics<br/><br/>10 Wrapping Up<br/><br/>A Crash Course in Fundamental Statistical Concepts<br/><br/>Index<br/>
520 ## - SUMMARY, ETC.
Summary, etc. Quantifying the User Experience: Practical Statistics for User Research offers a practical guide for using statistics to solve quantitative problems in user research. Many designers and researchers view usability and design as qualitative activities, which do not require attention to formulas and numbers. However, usability practitioners and user researchers are increasingly expected to quantify the benefits of their efforts. The impact of good and bad designs can be quantified in terms of conversions, completion rates, completion times, perceived satisfaction, recommendations, and sales.<br/>The book discusses ways to quantify user research; summarize data and compute margins of error; determine appropriate samples sizes; standardize usability questionnaires; and settle controversies in measurement and statistics. Each chapter concludes with a list of key points and references. Most chapters also include a set of problems and answers that enable readers to test their understanding of the material. This book is a valuable resource for those engaged in measuring the behavior and attitudes of people during their interaction with interfaces.<br/><br/>Provides practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practicesShow practitioners which test to use, why they work, best practices in application, along with easy-to-use excel formulas and web-calculators for analyzing dataRecommends ways for practitioners to communicate results to stakeholders in plain English<br/>Resources and tools available at the authors’ site: http://www.measuringu.com/
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
General subdivision Computers / Human-Computer Interaction (HCI)
9 (RLIN) 39771
General subdivision Computers › Human-Computer Interaction (HCI)
9 (RLIN) 39772
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 39773
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme ddc
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
            MWALIMU NYERERE LEARNING RESOURCES CENTRE-CUHAS BUGANDO MWALIMU NYERERE LEARNING RESOURCES CENTRE-CUHAS BUGANDO   07/11/2022   004.019 SAU C.000202 07/12/2022 07/12/2022 BOOKS
Catholic University of  Health and Allied Sciences - CUHAS
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