Essentials of Entrepreneurship and Small Business Management Global Edition
Norman M. Scarborough
Essentials of Entrepreneurship and Small Business Management Global Edition Always learning - 8th Edition, illustrated - Edinburgh Gate Harlow Essex CM20 2JE England Pearson 2015 - 720 pages
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, "Essentials of Entrepreneurship and Small Business Management "teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. "Essentials of Entrepreneurship and Small Business Management"contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
9781292094861 1292094869
--Entrepreneurship
Essentials of Entrepreneurship and Small Business Management Global Edition Always learning - 8th Edition, illustrated - Edinburgh Gate Harlow Essex CM20 2JE England Pearson 2015 - 720 pages
Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Now in its Eighth Edition, "Essentials of Entrepreneurship and Small Business Management "teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today's most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world's economy. "Essentials of Entrepreneurship and Small Business Management"contains a multitude of student- and instructor-friendly features, almost all of which have been updated in this new edition.
9781292094861 1292094869
--Entrepreneurship